David Williams - Web developer & designer who strives to create stunning designs that not only captivates your audience but communicates your message effectively. https://dwill530.pages.dev en-us Wed, 20 May 2026 12:48:23 GMT https://dwill530.pages.dev/blog/yoast-seo-duplicate-checker/ https://dwill530.pages.dev/blog/yoast-seo-duplicate-checker/ How I developed a custom WordPress plugin that prevents duplicate Yoast SEO titles and meta descriptions while enabling scalable self-service publishing workflows for marketing teams. Thu, 23 Apr 2026 00:00:00 GMT David Williams WordPress PHP Gutenberg Yoast SEO Technical SEO JavaScript Web Development Content Governance Marketing Operations https://dwill530.pages.dev/blog/server-side-gtm-billtrust/ https://dwill530.pages.dev/blog/server-side-gtm-billtrust/ How I implemented a server-side Google Tag Manager architecture at Billtrust to improve GDPR compliance, increase data accuracy, strengthen attribution, and future-proof marketing analytics. Sat, 03 Jan 2026 00:00:00 GMT David Williams Google Tag Manager Server-Side Tagging OneTrust GDPR Consent Mode GA4 Marketing Operations Data Privacy Analytics https://dwill530.pages.dev/blog/ga4-dashboard-system-billtrust/ https://dwill530.pages.dev/blog/ga4-dashboard-system-billtrust/ How I built custom GA4 dashboard collections that transformed fragmented analytics into an executive-ready marketing reporting system for lead generation, attribution, and content performance. Mon, 17 Nov 2025 00:00:00 GMT David Williams GA4 Google Analytics Marketing Analytics Marketo WordPress Demand Generation Data Visualization Marketing Operations https://dwill530.pages.dev/blog/gdpr-compliant-gtm-onetrust-consent-mode/ https://dwill530.pages.dev/blog/gdpr-compliant-gtm-onetrust-consent-mode/ How I implemented a GDPR-compliant GTM architecture using OneTrust CookiePro and Google Consent Mode to govern analytics and marketing tracking across a global enterprise website. Thu, 17 Jul 2025 00:00:00 GMT David Williams Google Tag Manager OneTrust GDPR Consent Mode GA4 Marketing Operations Data Privacy https://dwill530.pages.dev/blog/marketo-forms-in-wordpress/ https://dwill530.pages.dev/blog/marketo-forms-in-wordpress/ How I engineered a resilient Marketo form integration that improved analytics accuracy, prevented duplicate tracking events, and created a better conversion experience. Thu, 05 Jun 2025 00:00:00 GMT David Williams Marketo GA4 WordPress Marketing Operations Web Development Analytics Conversion Optimization https://dwill530.pages.dev/blog/salesforce-support-form/ https://dwill530.pages.dev/blog/salesforce-support-form/ How I designed and developed a responsive Salesforce Web-to-Case support form with dynamic fields, custom validation, reCAPTCHA, and UX-focused enhancements. Sat, 16 Nov 2024 00:00:00 GMT David Williams Salesforce Frontend Development JavaScript UX Web Development Accessibility Form Design Customer Support reCAPTCHA Conversion Optimization https://dwill530.pages.dev/blog/billtrust-ar-maturity-assessment/ https://dwill530.pages.dev/blog/billtrust-ar-maturity-assessment/ How a six-question AR maturity assessment guides finance professionals through a personalized evaluation using vanilla JavaScript, DOM-driven state management, and more. Sat, 23 Mar 2024 00:00:00 GMT David Williams Vanilla JavaScript UX State Management Personalization Accessibility Lead Generation Frontend Architecture https://dwill530.pages.dev/blog/billtrust-product-accordion/ https://dwill530.pages.dev/blog/billtrust-product-accordion/ How I designed and developed an accessible, synchronized accordion and product relationship experience at Billtrust to improve product discovery, engagement, and conversion. Tue, 10 Oct 2023 00:00:00 GMT David Williams Frontend Architecture Frontend Development JavaScript UX Web Development Accessibility Conversion Optimization https://dwill530.pages.dev/blog/billtrust-video-engagement-tracking-system/ https://dwill530.pages.dev/blog/billtrust-video-engagement-tracking-system/ How a custom JavaScript tracking layer connected YouTube engagement data to marketing automation and analytics platforms. Thu, 21 Jul 2022 00:00:00 GMT David Williams JavaScript YouTube API Marketo Piwik PRO Analytics Marketing Automation Accessibility Frontend Architecture Tracking Enterprise https://dwill530.pages.dev/blog/marketo-known-visitor-personalization/ https://dwill530.pages.dev/blog/marketo-known-visitor-personalization/ How I built a Marketo-powered known visitor experience in WordPress that increased gated content engagement while still preserving marketing form-fill KPIs. Tue, 08 Feb 2022 00:00:00 GMT David Williams Marketo GA4 WordPress Marketing Operations Web Development Analytics Conversion Optimization JavaScript Demand Generation https://dwill530.pages.dev/blog/marketo-attribution-cookie-tracking/ https://dwill530.pages.dev/blog/marketo-attribution-cookie-tracking/ How I developed a custom JavaScript attribution framework that captured and persisted UTM parameters, referral sources, and campaign data across sessions for Marketo and Salesforce lead attribution. Sun, 19 Sep 2021 00:00:00 GMT David Williams Marketo GA4 WordPress Marketing Operations Web Development Salesforce Conversion Optimization JavaScript Demand Generation https://dwill530.pages.dev/blog/sierra-interactive-snowfall-visualization/ https://dwill530.pages.dev/blog/sierra-interactive-snowfall-visualization/ How an interactive snowfall visualization transformed historical ski resort snow data into a highly engaging user experience. Wed, 12 Feb 2020 00:00:00 GMT David Williams Vanilla JavaScript Google Charts Data Visualization Analytics Frontend Development UX Interactive Design https://dwill530.pages.dev/blog/javascript-countdown-timer/ https://dwill530.pages.dev/blog/javascript-countdown-timer/ How a lightweight JavaScript countdown timer created urgency, improved engagement, and helped increase season pass sales at Sierra-at-Tahoe. Tue, 02 Apr 2019 00:00:00 GMT David Williams JavaScript Web Development Conversion Optimization Lead Generation Frontend Development UX Digital Marketing E-Commerce https://dwill530.pages.dev/blog/material-calculator/ https://dwill530.pages.dev/blog/material-calculator/ How a lightweight JavaScript materials calculator helped reduce purchasing friction and improve customer experience for Tahoe Sand and Gravel. Sat, 04 Aug 2018 00:00:00 GMT David Williams JavaScript Web Development Conversion Optimization Lead Generation Frontend Development UX Accessibility E-Commerce https://dwill530.pages.dev/blog/season-pass-product-filter/ https://dwill530.pages.dev/blog/season-pass-product-filter/ How I designed and developed a mobile-first season pass comparison experience with dynamic filtering, pricing toggles, and more to improve usability and support online pass sales. Sun, 01 Apr 2018 00:00:00 GMT David Williams JavaScript Accessibility Conversion Optimization Responsive Design Frontend Development UX Digital Marketing E-Commerce https://dwill530.pages.dev/blog/executive-level-marketing-dashboards/ https://dwill530.pages.dev/blog/executive-level-marketing-dashboards/ How interactive dashboards transformed digital marketing reporting into a centralized decision-making system across analytics, ecommerce, email, advertising, social media, and PR. Fri, 09 Jun 2017 00:00:00 GMT David Williams Google Data Studio Analytics Dashboard Design Data Visualization Digital Marketing Reporting Business Intelligence Marketing Analytics https://dwill530.pages.dev/blog/sierra-responsive-pricing-table/ https://dwill530.pages.dev/blog/sierra-responsive-pricing-table/ How a mobile-first responsive pricing table improved usability and supported online ticket sales growth at Sierra-at-Tahoe using only HTML and CSS. Thu, 01 Sep 2016 00:00:00 GMT David Williams HTML CSS Data Visualization Responsive Design Frontend Development UX Accessibility E-Commerce