I bridge business strategy, technology, and execution to build scalable digital experiences that drive measurable outcomes.
As a hands-on digital experience leader, I architect, implement, and optimize enterprise web platforms - combining technical expertise with strategic vision to transform websites into growth engines.
A few things about me.
17 Years Experience
Multi-CMS experience
(WordPress, Drupal, Sitecore, Webflow, etc.)
Best SaaS Website Winner
Marketer of the Year Award
World Traveler
(30+ countries)
Multi-sport Athlete
I've had the privilege of working on a wide range of projects throughout my career, from small business websites to large-scale enterprise applications. Here are a few highlights that showcase my skills and experience.
Led a full migration from WordPress to Sitecore, delivering a multilingual global website with improved performance, SEO, personalization, and compliance.
Designed and developed a high-performance WordPress website for Powder Alliance, improving page speed, engagement, and enabling scalable content management for 18 global resorts.
Designed and developed a high-performance static website with a custom JavaScript calculator, improving speed, reducing costs, and simplifying operations for a local business.
Led development of a high-traffic ski resort platform featuring real-time data, eCommerce, and advanced UX, increasing revenue by $5M and doubling annual pageviews.
A few words from people I've worked with over the years.
"David is a dynamic webmaster who has an established history of excellence for a high-profile brand. As a creative and results-driven professional, he has the proven talent and drive to push the leading edge of website design and development for any company. David possesses the diverse and highly-technical skill set necessary to manage and maintain today’s global online platforms."
Andrew Nicholson
Senior Director of Digital, Sacramento Kings
"David is a knowledgeable, creative and professional web designer. He possesses strong technical skills allowing him to implement a variety of solutions to meet marketing objectives. His calm presence and positive attitude make him very easy to work with. I confidently recommend David to design and develop websites that successfully meet business goals."
Mindi Befu
Director of Marketing, Barton Health
"David Williams is an amazing employee, he is the ultimate team player with a diverse skill set that would make him an incredible asset to any organization. I had the pleasure of working with David at Sierra-at-Tahoe where he was the Digital Marketing Manager. During that time, David always went above and beyond to help the company succeed in the digital space. He’s an expert in HTML, CSS, JavaScript, Email Marketing, CRM management, analytics, SEO, SMS, and paid acquisition. His skills and assets had a positive impact on our revenue and continued growth in the digital space. Any company would be lucky to have David working for them."
Steve Hemphill
Director of Marketing, Sierra-at-Tahoe
"Dave’s expertise in web development is unparalleled, with a deep understanding of both front-end and back-end. His proficiency in WordPress and Sitecore ensures that every project is built on a strong, flexible foundation, delivering scalable and reliable solutions. Dave excels in creating web experiences that are not only intuitive and engaging but also optimized for SEO and accessibility. His meticulous approach to testing and debugging guarantees flawless, seamless functionality across all platforms. Beyond his technical skills, Dave is an outstanding project manager and leader. He consistently guides projects to successful completion, ensuring they are delivered on time and to the highest standards. His collaborative approach fosters a positive and productive team environment, where innovation and excellence are always prioritized."
Christa Kranig
Lead Web Designer, Billtrust
"Dave is the best lead web technologist I have ever worked with. He consistently demonstrated his expertise and innovation throughout my time at Billtrust, which was especially evident in the successful launch of our company's new global website. He led the charge of launching the multilingual website, representing the new brand, and supporting the company's international expansion. This monumental task required a complete rebuild from the ground up, covering both frontend and backend development, platform migration, internationalization, AI-powered site search, and much more. Dave's leadership and technical prowess were crucial in this transition, earning Billtrust.com the prestigious 2023 Best SaaS Website award. The website was judged on several criteria, including design, ease of use, copywriting, interactivity, use of technology, innovation, and content."
Amandah Blackwell
SEO Specialist, Billtrust
I help organizations build and evolve digital experiences by connecting business strategy, technology decisions, and hands-on execution. With experience leading enterprise web initiatives from vision through implementation, I bridge the gap between executive goals and the technical realities required to deliver measurable results.
I lead digital modernization initiatives that improve customer experiences, streamline operations, and align web platforms with evolving business objectives.
I help organizations define and implement enterprise web platforms that align with business objectives, ensuring scalability, performance, and maintainability.
I establish governance practices for web platforms, ensuring that Core Web Vitals, SEO, and page speed are considered from the start, not bolted on at the end.
I connect marketing strategy with technology capabilities, optimizing CMS platforms, analytics ecosystems, personalization tools, automation, and digital workflows.
I use data, behavioral insights, and experimentation programs to improve customer journeys, optimize performance, and drive continuous digital improvement.
I partner with executives, marketing teams, and technical stakeholders to shape digital strategy while providing the technical perspective needed to turn vision into successful execution.
Perspectives on enterprise web strategy, SEO, analytics, experimentation, accessibility, and modern frontend development.
Learn how I built a scalable GTM and GA4 tracking framework using data attributes to measure CTA and button engagement across enterprise web pages.
How I used Claude and Novamira MCP to analyze an enterprise WordPress sites architecture, content model, technical debt, and developer risks.
Explore how connecting Microsoft Clarity and GA4 to Claude through MCP adds behavioral context to analytics and points toward more powerful AI-driven digital experience workflows.
I'm always open to connecting with fellow web enthusiasts, sharing insights, or just chatting about the latest trends in web development, digital marketing, or even travel adventures. Feel free to reach out if you want to discuss potential collaborations, share ideas, or just say hi!