I'm a passionate web technologist leading frontend and backend strategy for a global, multilingual financial software company. I ensure our enterprise marketing website is blazing fast, ADA and GDPR compliant, SEO-optimized, and engineered to drive measurable conversions through A/B testing, personalization, and marketing automation.
My goal? To transform complex marketing websites into strategic growth engines - where web technology directly supports business outcomes.
A few things about me.
17 Years Experience
Multi-CMS experience
(WordPress, Drupal, Sitecore, Webflow, etc.)
Best SaaS Website Winner
Marketer of the Year Award
World Traveler
(30+ countries)
Multi-sport Athlete
I've had the privilege of working on a wide range of projects throughout my career, from small business websites to large-scale enterprise applications. Here are a few highlights that showcase my skills and experience.
Led a full migration from WordPress to Sitecore, delivering a multilingual global website with improved performance, SEO, personalization, and compliance.
Designed and developed a high-performance WordPress website for Powder Alliance, improving page speed, engagement, and enabling scalable content management for 18 global resorts.
Designed and developed a high-performance static website with a custom JavaScript calculator, improving speed, reducing costs, and simplifying operations for a local business.
Led development of a high-traffic ski resort platform featuring real-time data, eCommerce, and advanced UX, increasing revenue by $5M and doubling annual pageviews.
A few words from people I've worked with over the years.
"David is a dynamic webmaster who has an established history of excellence for a high-profile brand. As a creative and results-driven professional, he has the proven talent and drive to push the leading edge of website design and development for any company. David possesses the diverse and highly-technical skill set necessary to manage and maintain today’s global online platforms."
Andrew Nicholson
Senior Director of Digital, Sacramento Kings
"David is a knowledgeable, creative and professional web designer. He possesses strong technical skills allowing him to implement a variety of solutions to meet marketing objectives. His calm presence and positive attitude make him very easy to work with. I confidently recommend David to design and develop websites that successfully meet business goals."
Mindi Befu
Director of Marketing, Barton Health
"David Williams is an amazing employee, he is the ultimate team player with a diverse skill set that would make him an incredible asset to any organization. I had the pleasure of working with David at Sierra-at-Tahoe where he was the Digital Marketing Manager. During that time, David always went above and beyond to help the company succeed in the digital space. He’s an expert in HTML, CSS, JavaScript, Email Marketing, CRM management, analytics, SEO, SMS, and paid acquisition. His skills and assets had a positive impact on our revenue and continued growth in the digital space. Any company would be lucky to have David working for them."
Steve Hemphill
Director of Marketing, Sierra-at-Tahoe
"Dave’s expertise in web development is unparalleled, with a deep understanding of both front-end and back-end. His proficiency in WordPress and Sitecore ensures that every project is built on a strong, flexible foundation, delivering scalable and reliable solutions. Dave excels in creating web experiences that are not only intuitive and engaging but also optimized for SEO and accessibility. His meticulous approach to testing and debugging guarantees flawless, seamless functionality across all platforms. Beyond his technical skills, Dave is an outstanding project manager and leader. He consistently guides projects to successful completion, ensuring they are delivered on time and to the highest standards. His collaborative approach fosters a positive and productive team environment, where innovation and excellence are always prioritized."
Christa Kranig
Lead Web Designer, Billtrust
"Dave is the best lead web technologist I have ever worked with. He consistently demonstrated his expertise and innovation throughout my time at Billtrust, which was especially evident in the successful launch of our company's new global website. He led the charge of launching the multilingual website, representing the new brand, and supporting the company's international expansion. This monumental task required a complete rebuild from the ground up, covering both frontend and backend development, platform migration, internationalization, AI-powered site search, and much more. Dave's leadership and technical prowess were crucial in this transition, earning Billtrust.com the prestigious 2023 Best SaaS Website award. The website was judged on several criteria, including design, ease of use, copywriting, interactivity, use of technology, innovation, and content."
Amandah Blackwell
SEO Specialist, Billtrust
I offer a range of web design, development, and optimization services to help businesses create stunning, high-performing websites that drive results.
Clean, modern interfaces that look great on every screen. Focused on clarity, usability, and your brand identity.
Fast, accessible websites built with modern tooling. Engineered for performance, SEO, accessibility, and conversions.
Core Web Vitals, SEO, and page speed — built in from the start, not bolted on at the end.
I implement SEO best practices to help your website rank higher in search engine results, driving more organic traffic and increasing visibility for your business.
I integrate content management systems (CMS) to empower your team to easily manage and update website content without needing technical expertise.
I help optimize your website to increase conversions, using A/B testing, user behavior analysis, and data-driven strategies.
Perspectives on enterprise web strategy, SEO, analytics, experimentation, accessibility, and modern frontend development.
How I developed a custom WordPress plugin that prevents duplicate Yoast SEO titles and meta descriptions while enabling scalable self-service publishing workflows for marketing teams.
How I built custom GA4 dashboard collections that transformed fragmented analytics into an executive-ready marketing reporting system for lead generation, attribution, and content performance.
How I implemented a server-side Google Tag Manager architecture at Billtrust to improve GDPR compliance, increase data accuracy, strengthen attribution, and future-proof marketing analytics.
Whether it's a new build or something that needs a fresh perspective — I'd love to hear about it.